Old Technology Shows You Care

Hey, Peter Shankman, of HARO fame,

I’m calling you out. Everbody knows Help a Reporter Out and HARO was featured on the Marketing Edge podcast, But here’s the great thing for social media lovers, Shankman’s interest in animals to the point where he encourages HARO website readers to donate to the Best Friends Animal Society has an impact. I donated a while back to the society and this weekend, they called to thank me. It’s a great human connection to get a call instead of a boilerplate email. It shows the organization, in theory based on caring for animals, actually cares enough to thank its donors.

I think it is important we don’t use technology, digital automated technologies to be specific automated emails, auto DMs, as a crutch to be more efficient which in some ways makes us less human. Thanks for the call Liz, and thanks Peter for sharing your love of animals with your HARO users.